November 7, 2020 · 4 min read


Exploring The Problem Space

Designers have a tendency to examine their own processes, to try out new techniques and to consistently change and adjust their own ways of working - but most of the detailed work and insights goes toward client work.

What if we turned the UX process back onto the UX process, back onto ourselves?

There has to be a better way. I was determined to examine the complete design process and see where we could all make improvements.


  1. Clearly define a problem space and take a user-centered approach to gather research, generate ideas, and to iterate over potential solutions using the double diamond strategy.
  2. Create testable hypothesizes and eliminate assumptions.
  3. Make Iterative improvements based on insights gained from user interviews, testing, and feedback.
  4. Deliver a product that is viable, feasible and, desirable.
  5. Create a business strategy that could take the solution to market.

Discovery & Research

Research Strategy

To uncover tactical issues facing UX designers, I set out to confirm the of main phases product design, the details in how they communicate research, what tools are helping that process, and where there are opportunities for improving the overall experience of researchers, designers, and stakeholders.

First Round of User Interviews (take this from the thesis midterm or thesis prep?)

  • participants
  • findings

Second Round of User Interviews

  • participants -findings


Journey Maps

Potential opportunities

Competitors that Bridge Multiple Phases of the Design process

Problem Statement

The tools that are being created specifically for UX designers target narrow aspects of the design process and often don’t help designers easily transition the data captured during research from one phase to the next - often losing valuable user insights through those transitions.

How Might We Statement

How might we decrease the amount of data and insights that are thrown away, lost, or misinterpreted during the digital product design process by leveraging a new product for researchers, designers, and project stakeholders, that helps capture and correlates the data throughout the entire process?


I believed that if we develop a product that is focused on the complete Product Design Process to collect, maintain, and correlate data and insights collected during research directly to common UX deliverables then the time and cost it takes to launch a product will significantly decrease, it will alleviate the uncertainty in communicating design among product teams and will help to eliminate the number of lost insights that lead to errors in a live product.

Ideation & Rapid Validation

  • card game
  • chosen ideas
  • risky assumptoins
  • fake front door strategy
  • rapid validation results
    • CTR
    • Attention & INterestmaps (midterm)
  • storyboarding


  • Swot Analysic well-positioned to help an underserved market of UX researchers. Jecture will be able to adapt to an ever-changing field, take advantage of new opportunities, and stay ahead of threats from the competition with consistent and constant feedback gathering, user testing, and ethnographic studies.

  • Market Size & Potential

Features & MVP

  • User Stories
  • User Flow Map

Wireframes & Rough Prototype

User Testing & Iteration, Round 1

  • findings

Changes to the Prototype

User Testing & Iteration, Round 2

  • findings
  • really nice quotes
  • before and after survey

Brand Identity & Product Name

Interface Design

Mission & Vision

Jecture’s mission is to create the tools that will help researchers, designers, and product managers build better products together.

Pretotyping Strategy Idea UX researchers and designers need a better way to collect, share, and get insights from collected data. Marketing Engagement Hypothesis Jecture will help UX researchers and designers make sense of their data, reveal more insights, make suggestions on how to validate ideas and help build and deliver better products. XYZ Hypothesis At least 10% of UX researchers, designers, and product owners will use Jecture if it can eliminate multiple tools and provide better insights into user data. Possible Pretotyping Methods Fake Front Door. Create a website asking users to join the waitlist. Facade. Create a site that offers up something free for joining the waitlist Youtube. Create a video of one or two features of the app.

I decided that the Fake Front Door was the easiest and quickest way to devise tests. I chose to run ads on Reddit for its ability to target very niche user groups (unlike Google Adwords). I Hypozooming At least 1% of active UX researchers and designers in the r/UserExperience reddit group will sign up to join the waitlist for Jecture.

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